To be fair, Anime Expo relies mostly on volunteer labor. Everything at Anime Expo goes so big that there was a giant inflatable Luffy at the entrance to the con this year. Staples of small cons, like an artist alley, exist at Anime Expo, too - just super-sized, like everything else at AX. Gaming companies like Bandai Namco show off demos for upcoming games - in AX 2022’s case, One Piece Odyssey - while others, like Atlus, gave away exclusive merch. The additional Anime Expo twist is that two characters from VShojo might show up one day via stylish TV panel and talk to fans. Japanese companies like Good Smile, make figures, have panels, too, all while they show off their hottest products in the exhibit hall - and usually sell out of everything by day four. The Expo incorporates other major facets of anime fandom into its fold. In short, anime fans know to keep an eye on Twitter on Anime Expo weekend, because of the inevitable slew of announcements. In 2022, we had panels on Demon Slayer, One Piece Film: Red, Spy x Family, Jujustsu Kaisen, and much more. Directors, voice actors, producers, and other industry-types from the biggest studios fly in from Japan to talk about the biggest shows in anime - and, often, reveal new footage, or announce new shows or seasons. Anime Expo distinguishes itself by getting more big names in from Japan than any other con. Anime Expo takes place over four days at the Los Angeles Convention Center on the weekend of July 4th - which explains why, if you’re reading this story near its publishing date, you’re hearing a ton about Anime Expo right now.
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